“Create or Die” — Origin Story and Brand Philosophy

🔥 The Birth of the Motto

“Create or Die” wasn’t a marketing slogan — it was a survival instinct. Born from late nights, open sketchbooks, and the kind of pressure only purpose can provide, the phrase captures the moment when staying still felt more dangerous than pushing forward.

As a veteran-owned studio, this mindset grew from years of resilience, grit, and making something out of nothing — again and again. Whether through music, design, rebuilding a brand from scratch, or reimagining discarded materials into art, Create or Die became more than a phrase. It became a lifestyle.